Today Swoffers launched a brand new initiative. The premise behind it is simple; Guernsey’s leading estate agent will now offer mortgage broking and property services under the same roof.

The challenges for us, as Swoffers’ communications agency, was to design an advertising campaign that captured the idea’s simplicity while using the existing Swoffers branding, and deliver it in a sophisticated way to consumers.

We’ve worked closely with our client for weeks on every aspect of the campaign, from the initial draft stages of design and copywriting, right through to media buying, and the creation of digital, social media and PR content.

The advertising campaign has also been supported by a range of marketing materials, including flyers, POS and signage.