The newly launched Guernsey Construction Forum consists of a mix of construction professionals aiming to improve communication between the industry and the government, whilst assessing that the local building industry works to a high standard. The group needed an identity that would reflect its aims and the industry it represents.

The logo we developed works on two levels. From one angle it is a cube, within a cube, within a cube that gives a nod to blocks, girders and strong foundations, thus covering the industry sectors of contracting, architecture, engineering and surveying. Look at it another way and it is ‘G’ with a ‘C’ and a block F within. A bright, fresh green for a traditional Guernsey connection, completes the logo.