Bourse

Bourse, a respected financial services group based in Guernsey, has built a solid reputation for integrity and client-centered service. Founded in 1999 by Simon Bourge, the company is celebrating its 25th anniversary by embarking on a brand refresh that reflects its growth and vision for the future.

To achieve this, Bourse sought a revitalised brand identity and an upgraded online presence. Competing against three other agencies, Hamilton Brooke was selected to lead this transformation, bringing a fresh perspective to Bourse’s evolving brand.

Without altering its established name, Bourse focused on modernising its visual identity to match its aspirations. We developed a refreshed logo, an intuitive website built using Astro and Storyblok, and updated collateral, including stationery, email footers, and adaptable social media assets. The aim was to create a cohesive, recognisable brand that honours Bourse’s values of integrity, trust, and client focus.

Our team designed a clean, structured website to improve user experience with intuitive navigation and visually engaging elements. We commissioned high-quality team images to create an authentic connection with visitors and crafted custom content that reflects Bourse’s people-centric approach and dedication to excellence.

The result is a modern, client-focused brand identity that reinforces Bourse’s position as a leader in Guernsey’s financial services sector. The rebranding has equipped Bourse with a cohesive identity that supports its continued growth and success.