Orbitus

Originally established as Jupiter in 1994, Orbitus is an independent financial services group based in Guernsey, specialising in bespoke private client, corporate, fund, and pension services. To mark their 30th anniversary, the company undertook a significant rebrand, adopting the name Orbitus to better reflect their forward-looking ambitions while continuing to honour their legacy of excellence.

We partnered with Orbitus to create a dynamic rebrand that not only embraces their rich history but also reflects their ambitious future. The rebrand, including a new website, promotional materials, and anniversary signage for their special celebration at Good Rebel, captures the essence of Orbitus’s growth and dedication to client care.

The newly launched website, built using Astro and Storyblok, features a sleek, modern interface with smooth animations that enhance the user experience. Designed to be fast, responsive, and easy to navigate, the website offers an immersive journey for clients exploring Orbitus’s bespoke financial services. With Storyblok’s flexible content management system, Orbitus now has the freedom to manage and update content effortlessly, ensuring that their online presence stays fresh and relevant.

Alongside the website, we developed comprehensive brand guidelines to ensure consistent communication across all channels. These guidelines extend across digital assets and a range of printed stationery, including business cards, compliment slips, fact sheets, and letterheads, as well as office signage. By providing clear direction on typography, colour palettes, and tone of voice, these guidelines enable Orbitus to maintain a cohesive and professional brand image at every touchpoint, reinforcing their trustworthiness and commitment to client care.

Our vision was to build a brand that symbolises Orbitus’s commitment to expanding services while always putting clients first. The name Orbitus fuses “Orbit,” referencing the planetary connection to Jupiter, with “Focus,” highlighting their dedication to client care.

We’re proud to have been part of their transformation from ‘Jupiter’ to ‘Orbitus’ and are excited to see how they continue to grow and lead in the financial services industry.